Strategy & Implementation

The company's overall strategy is based on a continuous improvement process of setting objectives, measuring results, and providing feedback to facilitate further growth and progress. The company plans to rapidly develop marketing alliances with industry leaders and pursue new sales of its services to residential and commercial builders. The market strategy is to capitalize on Al Mharjans' alliances by securing city, and government contracts.

Al Mharjan Construction is committed to ensuring that the products used on its customers' job sites are safe and approved. Along with its clients, the company believes in a health and safety initiative that is all pervasive, managing any potential loss in the work environment.

Al Mharjan Construction has adopted a corporate strategy that is dedicated to improving the performance of activities on the critical path of its customers' projects. The company does this by building on its core strengths, innovative equipment, design engineering expertise, and project and site management, within an environment of safety excellence.

From the customers' point of view, this strategy translates into these benefits:

  • *Reduction of set-up time for trades.
  • Increased site safety.
  • Project cost reduction.
  • Quality construction practices.
  • Review of structural plans.

Value Proposition

The company plans to become the leading Construction Company in the area. This means always having the best and most efficient facilities, processes, and people. To achieve this, Al Mharjan is investing in many ways that will pay off in competitive advantages for its customers, for example:

  • Review of structural drawings. The company eliminates possible structural problems and delays.
  • Pre-job conferencing upon request. The company thoroughly understands the construction business and the science of Construction. Recommendations are made, and customers are alerted when things could be done better. A partnership is based on trust and includes planning and teamwork.